Advertising – Finding Examples Of Propaganda

Using magazines, television, radio, the internet, or any other form of advertising, find examples of the following types of propaganda:

• Bandwagon -- You need this because everyone else has one or is doing "it".
• Glittering generalities -- Using positive labels, such as glamorous, exciting, patriotic, but offering no facts to support the claims.
• Just folks -- The people who use of this product are just like you.
• Testimonial -- A famous person appears in the advertisement to endorse the product.
• Snob appeal -- Rich, smart, and important people own this product or engage in this activity.
• Transference -- Someone you respect is associated with a product or idea.
• Card stacking -- Leaving out important information or including it in small print.
• Name-calling -- Using stereotypes.